Here’s some novel buzz for Mentos, compliments of consumers who love dropping mints into Diet Coke and showing everyone else what happens.
NOTE: The WSJ doesn’t allow their articles to be displayed unless you subscribe. Talk about bad marketing vibes. HERE is the PDF of the article.
Mentos estimates the value of online buzz to be over $10 million
(Because so many more people now know what Mentos is…)
You can see the experiment live on the website of the two guys who did it…