Win the Art of Recruiting MP3s…
Yesterday a super big banana friend whose company recently crashed called me. He’s creating an ad to recruit two top women into his new company. But not the old-school recruiter type.
He wants a woman who wants to build a big fat giant customer base.
How do I advertise for someone like that, he asked?
My two cents: Go for the values. Not the money. When writing the ad, don’t lead with the money or other material goals.
Everyone wants more money. That distinguishes no one. Personal values draw folks in. And keep them going – whether or not they make any money.
Look at all the women (80% networkers are women) making peanuts or losing money each month in MLM. Yet they hang on. Why? Because, say 95% of those I surveyed, they love the product and want to help others. And of course, why not dream of landing a big banana some day?
Examples of values versus money goals.
Someone who wants to make $10,000/mo. Live next to the Cruise’s. Vs
Wants to have an impact on the world. Knows what you eat changes you and your future. Wants to be with and help others who are on that path.
That’s an example that calls out to me. There are others.
Readers: What other values you think that woman has, who will do whatever it takes to build that giant customer base for a cool, get-your-health-back, affordable product?
Comment below. No need to sign in.
Person who comes up with the best (defined by me) and most useful values for that woman wins a copy of the Art of Recruiting MP3s described here.
P.S. Hey do you like the new Banana look?