When I think of Apple, it’s not just a computer or gadget company, like say Dell or HP (sorry guys). Instead Apple is the coolest computer and gadget company on the planet. I love their stuff and always look forward to ANYTHING they put out.
What about us?
When people think of you, what do you want them to think?
That you’re a network marketer? A professional network marketer? Or a Company X rep?
Hmm, not very stand-outish, think?
How about something that reflects your values? For example, my dear friend Dr. Heidi is finally writing her happy eating book, and her description on the cover is:
Dr. Heidi, Toxic Food Avoidance Expert.
What does that tell you?
If you want to avoid toxic food (and drink, drugs and supplements, etc.), read this book. She’s been doing this for 20 years. She has extremely strong feelings about toxic foods. She knows most of us are totally in the dark about what’s toxic or not. Her title stakes out a position in the world of eating, and claims a place in it.
(It also happens toxic foods are fattening. Who knew? So anyone who wants to learn about how to avoid those can go to her. Her little website is here.)
Staking out a position in our world is very difficult for us because it means we’re letting go of other options. In Dr. Heidi’s case, she’s letting go of the larger “diet” market. Yet people who come to her invariably lose weight they never thought they could.
What do you stand for? What is your #1 mission that you’d strive to fulfill even if no one paid you? Something you’d fight for? And how does the business you’re in reflect those values?
Then you can focus on positioning yourself to the world. Think?