People think they need resumes to get good jobs. Seth Godin argues they don’t, not if they think they’re special.
Instead of the usual resume with the boring facts about you or the product, Godin suggests instead:
“How about three extraordinary letters of recommendation from people the employer knows or respects?
Or a sophisticated project they can see or touch?
Or a reputation that precedes you?
Or a blog that is so compelling and insightful that they have no choice but to follow up?”
Some say, “well, that’s fine, but I don’t have those.” Fair enough, he says.
“Yeah, that’s my point. If you don’t have those, why do you think you are remarkable, amazing or just plain spectacular? It sounds to me like if you don’t have those, you’ve been brainwashed into acting like you’re sort of ordinary.
Great jobs, world class jobs, jobs people kill for… those jobs don’t get filled by people emailing in resumes. Ever.”
Think that applies to you and your product too? “a reputation that precedes you” is something you can begin work on right now, by treating your potential and existing customers so special they can’t stop talking about you and your product.
Average doesn’t beget honor or word of mouth – much less a reputation that precedes you.