Run-of-the-Mill People Don’t Buy

Just now got this email from a reader:

“I feel stuck in my business and seem to always have the same type people at my parties. Please let me know when the [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][Wow Marketing] program
is up & running. ” – Lolita.

If that describes you and your in-home events, read on.

Lolita’s problem? It’s who she invites. Here’s why:

Every product has a specific audience. Doesn’t matter that we just don’t know it or can’t accept it. Mlm-ers hopelessly chase after everyone, sure they’ll want our products. Or they’re convinced that others can be persuaded to see they need them. That’s what the leaders said, didn’t they?

But this is dead wrong. And it’s the #1 reason for mlm-er misery. 95% drop out rate tells the story.

Here’s how the leader of the world’s most valuable company, Steve Jobs of Apple, went about deciding who HIS audience was for his Apple products.

“People who think different.” Moreover, those who think “that they can actually change the world” and do their thing without paying any attention to what the crowd thinks. Apple’s ads then showcased the sorts of people they wanted to emulate. People who, Mr. Jobs believed, would use Apple computers, were they living now. Picasso, Einstein, Amelia Earhart, etc. See his 5 minute marketing lesson here

Mr. Jobs wanted that audience, he said, because that is who HE most admired. And that how he thought of himself. (What matters here is that a person pursues their passion and THINKS they can change the world. Whether they do or not isn’t relevant.) He turns himself and everyone at Apple inside out, wowing that audience and no other. The emulators and wannabes come free.

Cut back to Lolita.

Who’s she inviting to her in-home? Are they really the audience for her products?

Lolita’s products usually cost more than the run of-the-mill variety. Because they’re specialty products with certain values built in. E.g. certified organic.

So if she invites run-of-the-mill people – as it relates to the values built into the products she’s selling – will those peeps buy? Compare certified organic skin care at $40 a tube versus $6 for a comparable sized jar of Ponds cream. It’s about values, ok?

Run-of-the-mill values don’t go with most network marketing company’s products. Is it time to invite someone else?

P.S. The Wow Marketing program is almost done and will be out soon. It shows you who to invite.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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Kim Klaver

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