Isn’t that the question? Should you find people for your business or product who are really passionate about it too?
Or try and do therapy on the “non-passionates”?
In an intriguing post my friend Robert Scoble addresses this question from the tech and media world, where he lives.
This is an eternal debate I have with myself, too.
Should I reach out for only those who are passionate about the thing I am marketing now? Or it is ok to explain what I’m doing to someone even though they might really be a “non-passionate” about that thing.
Not easy. Humans seem to want to convert when it comes to ideas and points of view.
What’s worked for you…going after passionates or non-passionates, as it relates to your business and product line?