You know, the rags to riches stories.
But. There’s a downside.
If one does not show the struggles these folks had to go through to get
where they are today, the success stories can do more harm than good.
If all Lulu (an inexperienced MLMer) hears about is the success stories,
then, when Lulu runs into the usual difficulties – pukies and all –
she’s out even faster.
Because the expectations were set so ridiculously high. So noted
Darren Hardy, publisher of Success Magazine.
Bottom line: Tell the struggles the big banana survived.
PS This is why I so HATE those stories some people tell, where they
act as if they have no clue why their business got big – and now it earns
them six figures a year or more.
They’ll tell their stories during opp meetings and say “the income just
kept on growing – without us! Isn’t that just AMAZING?” As if others
should expect this also (!)
In fact these folks know very well what “happened.” They had a super
star producer fall on their head. Someone they did NOT bring in
themselves, and whose success that upline had little or nothing to do with.
It’s a marvelous thing to have happen. Only in MLM. But.
Why not just SAY that in the opp calls and meets?
“I had a super producer fall on my head, and my income went from $235/mo to
$9k/mo. This kind of thing DOES happen in our business! One reason to
Just let’s not pretend we don’t know what happened when relating such
a story to newbies. Or acting as if it’s typical. It’s NOT.
Just more reason for someone to quit. Because. They can’t figure out
what they did wrong – why are THEY not suddenly making $9k/mo like
this other guy said he did? He said he was all clueless about what might
have happened, didn’t he? I’m clueless too, but that’s not
happening for me!
The business offers a wonderful opportunity. There are wonderful success
stories around the world. No need to downplay the obstacles or the good
luck some people have had fall onto their heads.
We may do more to shoot ourselves in the foot – and head – than any outsider
could ever do. Think?