Words matter. The words you use in advertising tell others a lot about you. I came across this on an mlm forum today:
Why Pay $Hundreds or even Thousands$ to Join The Latest Biz Opportunity When Measly $25 is All It Takes To Rake In Tens Of Thousands of Dollars Each and Every Month on Auto-Pilot? See what I mean: [he has link to his pitch page]
Kill me now.