This is a follow up on “Nice girl or…Post”
We’re all drawn to people who are different, yet our whole
business mantra is about being ‘duplicatable’.
– Kim Klaver
If you talk to people, how do you stand out so people
are drawn to you, like the naughty girl did?
One way – avoid the ‘everyone says this’ nice girl words:
Explode (your business)
Most everyone uses these words about their product. How will
ever get noticed if you sound the same as everyone else?
Consider these words that are different. They draw us in:
US Marines We’re looking for a few good men
Apple: Think Different
United Negro College Fund: The mind is a terrible thing to waste
ClubMed: The antidote for civilization
Slut-like? Indeed, they stand out. They’ve worked and continue to work.
Notice these four extremely successful slogans 1) do not fixate on their product, their business or their company. And 2) they use no words telling us how great and amazing they are.
PS. I am teaching my last live scripts class ever, next week. If you want to learn
how to stand out once and for all, and have people’s eyes glaze over no more,
go here for the “Last 3 Scripts Live program: 100 Customers 100 Days.”
It really will be the last live one I do, ever.