What’s a ‘qualified’ person, anyway?

To the post –

“Why shouldn’t they share the opportunity…with everyone they meet?”

– most readers said they would not ‘share the opp with everyone’.

The reason many gave is: ‘not everyone qualifies’ or ‘we don’t know if they’re qualified or not.’

Question about this qualification business.

What is the other person supposed to be ‘qualified’ for?

The shoe salesperson in Nordstrom does much the same thing we do. They look for matches, based on what you describe you want. Does the sales person speak of ‘qualifying’ your foot for the right sized shoe?

Someone might need their BS filters on full tilt when hearing some pitches, yes, but what do they need to be ‘qualified’ for to hear it?

And how would you know if they were ‘qualified’ or not upon meeting them, anyway? Who knows who they might know?

About the author

Kim Klaver


  • You can not possibly know if someone is “qualified” for your business until you create a relationship with them.

    Focus on genuinely caring about people and being nice and those who like YOU will ask what you do.

    I go to yahoo games and pogo a lot at night because there are people in there stuck in dead end jobs playing on the computer at night.

    Again, just like I’ve said about forums that I frequent, I’m doing something that is fun and that I like doing. Poker, canasta, pool, etc… they are all fun for me.

    I don’t sit there and pitch them on my business, I just strike up a conversation. If they like me, they go check out my profile and check out my pages. This is where it’s important to have a page like an NMC profile or googlepages or somewhere that you control the content. A little about your business and a lot about you so people can get to know you.

    Then, once you get to know someone, don’t sponsor anyone you wouldn’t want to spend 30 days on a cruise with. You are going to be working closely with these people for a long time. Make sure you like them. That’s what “qualified” means to me. I do believe that most people can do this business, however, if someone doesn’t even want to ask about my business, they aren’t interested. I’m not going to “pitch” them if they aren’t interested. I hate rejection, so I stay far away from situations that will have someone telling me “no thanks”.

    People on the internet – especially social networking sites and game sites – don’t have a problem asking you questions if they like what they see in your profile.

    Make sure you have somewhere other than your hypy company site to send them to.


  • I kind of wonder if this terminology is not ‘posturing’ by the companies concerned — ie, assume you are ‘above’ and ‘in control of’ the ‘prospect’ who must ‘qualify’ for your time in explaining the product or business. Maybe this is generated from other feelings about what they’re doing, I don’t know. I am sure people will have other helpful ideas.

    Other companies I have been with talk about ‘qualifying’ someone to make sure they have money to buy either the product or business starter packages, plus sincere motivation to use them.

    Of course, it seems hard to know these things without talking with someone awhile first.

    Be well,

  • Well, Kim, you got me scratching my head about this one, so I went to the dictionary for definitions.

    qualify: to make oneself competent; to show oneself fit for.

    qualification: any endowment or acquirement that fits a person for an office or employment; modification; restriction.

    You ask: “What is the other person supposed to be ‘qualified’ for?”

    The 3 things I’m looking for in potential customers of my products is that they 1. LOVE nutrition. 2. are not expecting WalMart prices for high quality supplements. 3. that they’re not just venting about the state of their health — they’re ready for a change.

    The things I’m looking for in my ‘aces’ that I hope to recruit into my new biz are 1. that they LOVE nutrition & love helping people. 2. that they have a desire or a good ‘why’ for having a home based business. 3. that they can invest between $200-$500 for their distributor kit and have a monthly advertising budget. 4. that they have a computer with Internet access 5. that they can patiently work their new biz knowing that they might not make a profit for six months to a year. 6. that they show a willingness to experiment with lots of different venues to add to their customer base and recruits. 7. and if all of my wishes were to come true, I would want my new recruits to be ‘open’ to new school methods as taught by you, Kim, and your loyal readers/commenters of this blog.

    Obviously as I get to know someone I will find out if they have the things I’m looking for, or if they know someone that does.

    So in this respect, I do not feel it is incorrect to use the word ‘qualify’ or ‘qualification’ for the potential customers and recruits that I will be adding to my new biz. If I had done more of that with my first biz, I would not have signed up everyone as a distributor — the vast majority did not ‘qualify’, but I did not recognize it. Nearly everyone I signed up at that time should have just been customers, but I had to learn that the hard way.

    As you frequently say, Kim, our mission is to find those for whom this is the right thing to be doing, right now — no one else.

    So with that in mind, I am choosy about who I add to my customer base and who I sign into the biz. If it’s not the right fit for them, then as any good shoe salesperson would do, I suggest something else that might fit them better.

    As usual, thanks for the thought provoking post!


  • You can know if someone is qualified when it comes to your product with a little advanced work, unless you have something that everyone can use. If the latter then I actually think that is a disadvantage because it may lead to someone actually trying to market to everybody. IMO, thats a mistake. Nothing is for everybody.

    Anyone who has ever had any success in direct selling full time is painfully aware that spending a lot of your time with people who are not able or inclined to purchase your product or service is a quick way to work your way out of the business.

    My first network marketing company had a motto for full-timers, “recruit by day and sell by night.” The point was that unless you spent some focused time every day looking for recruits you would never build a big business.

    On the other hand, if you didn’t spend your nights doing two or three sales appointments at least four nights a week, you would go broke before you ever had a chance to build a business.

    In my second company I had to flip it, “sell by day and recruit by night” because the big commissions came from people and businesses who were only available during the day.

    Either way, unless you are doing online sales or have figured out a way to group sell your product or service, I still think that is wise advice.

    Qualifying for the business is a little more difficult, but not greatly so. If you are looking for people in the manner of calling out their name, then they ultimately qualify themselves.

    If you do a hard analysis of the kind of people who join your business you will find some similarities. Then if you market to those kinds of folks, the ones who raise their hands are your potential recruits.

    From my own personal experience, it is very difficult to get people to buy into the concept of “qualification.”

    They seem to think if you don’t talk to everybody you may miss out on some future heavy hitter. All you end up doing, especially if you are good with people, is recruiting a bunch of duds and high maintenance folks taking up 80% of your time.

    By the way, this is one of the criticisms my original company had with network marketing in general, “Those folks will talk to anybody who can fog up a mirror!” And why they often went to great pains to distinguish themselves from network marketers.

    Same is true for selling. More customers doesn’t necessarily equal more profits. Less customers but more of a proportion of high quality customers equals more money but less time spent managing duds and high maintenance folks.

    Less is more, whether it is selling or recruiting. But you won’t get there unless you learn the “art” of qualifying, in my opinion.


Leave a Comment