You’re scanning nutritional supplement sites and come across Lulu’s page:
“I sell power tools for better health. The concern is glycemic effect…free radicals…and diabetes, heart disease, arthritis and osteoporosis.” Click for more.
Next you see Norma’s:
“I had no idea. All my life I believed if you ate right that was enough. But now I found out that isn’t true…Click for more.
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Thanks to you, Kim, we’re all learning not to try to push other people’s buttons to get their attention — and not to automatically hit their ‘off’ button with our technobabble. Instead, they’ll push their own ‘pause’ button when they see who we truly are and how our stories connect with their personal experience, outlook on life, concerns, etc.
Can’t wait for the new class and the chance to make sure I clearly tell my story with zero trace of poking other people’s buttons.
Bumper sticker: Pokin’atcha’ No More.
Dianne
I skipped over Lulu because the words she used were “Greek” to me.
I clicked on Norma because I could understand what she said. Also, she made me very curious to find out why eating right wasn’t enough. I wanted to find out more about that.
Lulu’s was okay… but it’s pretty much what every nutritional supplement seller says. Nothing about it stands out. Just more of the same. It’s so important to sound like a real person, & give our marketing our own personal flair, otherwise we’ll just get lost in all the chatter out their.
I did not click yes for the first one but, I was not necessarily more interested in the second one either. The terminology in the first one could be off putting and the second one is simple, easy to understand.
I may not have clicked on either one because it is not necessarily my interest.
http://www.elyorganics.com
As soon as I read power tools I thought this must be a man selling something. The rest about glycemic effect, free radicals isn’t everyday language so no, I’m not interested.
Norma gets my click.
Robin
“If a dog will not come to you after having looked you in the face, you should go home and examine your conscience.”
– Woodrow Wilson
Dogs are good judges of character
I wouldn’t click on Lulu’s just because everyone’s sounds like that. They are all the same. Norma’s however caught my eye because it sounded like me. I say those things. I use those words. They are human. I would click just to see who the person is behind it. With Lulu’s I would expect to see a picture of the product with price tags all over it. After I click on Norma’s I would expect a picture of her smiling.
We all want to see more smiles,
Nancy Carlson
perfectmombusiness.com
I vote for Norma. Her “pitch” was much more emotional. It got my attention immediately. Lulu’s was just more of the same old thing.
Thank you, Kim for teaching us the right way to be good NMers!
Marti the Health Designer
Lulu’s site sounded too technical to me, so I voted no.
Norma’s site emphasizes that she learned that eating right wasn’t enough and the supplements have helped her cause. I voted yes.
just my opinion.
Sidney
http://www.e-dental-plus.com