1. Ask any network marketer: What do you do?
“I do Shaklee…
“I’m a USANA Associate…
“I do Isagenix…
“I’m an independent rep for Arbonne International…”
Who are they promoting with those first few words?
2. How about that self-replicating company website?
Who’s that site about mostly? When you send a business prospect there, do they learn about you, or about the big company with the best products, the best opportunity, etc.?
When all the talk is about the big company, how entrepreneurial sounding is that?
You are looking for entrepreneurs, right? Well, most of them want to get away from a faceless corporation. They want to be their own boss. Remember?
Entrepreneurs don’t want to join a big company. That’s usually what they are leaving. They want to join YOU. In an entrepreneurial venture. Isn’t that who your pitch and your website should be focused on?
A few years ago, Tom Peters got business headlines everywhere with his article: The Brand Called YOU.
“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
My question to you as network marketers: what is the brand called You?
And how do you market You with your opening pitch and your online website?
You only get one chance to make a first impression. How can you attract real entrepreneurs when the first thing they hear and see from you is the big company stuff?
The very thing entrepreneurs are trying to get away from so they can become their own boss…
Challenge: What is the brand called You, and how to you start promoting it?