Half Truths

Why network marketing is not Word of Mouth (WOM)

Why network marketing is not
Word of Mouth (WOM)

Yes, we use our mouths to talk to others about our programs or products, but that doesn’t make network marketing true word of mouth as that term is used and understood by the rest of the world. That’s exactly
why so many people lose their friends.

Here’s from Entrepreneur Media…

“Word-of-mouth is one of the most credible forms of advertising
promoting something, put their reputations on the line every time
they make a recommendation.” (Wiki, here.)

(emphasis added.)

Wiki says:

“Word-of-mouth marketing (WOMM, WOM marketing), also called
word of mouth advertising, is AN UNPAID FORM OF PROMOTION—
oral or written[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][1]—in which satisfied customers tell other people how
much they like a business, product, service, or event…”
(emphasis added.)

That’s why I recommend always alerting others in social situations
first, that you are marketing something, BEFORE you start promoting
it. So everyone knows before the gushing starts, that you are selling
(or sharing – whatever) it and that you will earn money if they buy it.
It’s PAID promotion now. See the difference?

(For how to do this, see “If My Product’s So Great, How Come I
Can’t Sell It?
“) Have you seen that? ($5.95)


About the author

Kim Klaver

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